LG shakes up its struggling mobile division with new top executives.
If you’ve stopped taking note of LG within the final couple of years, you’ll study all the things you have to know from the primary paragraph of its newest press launch that highlights a “sweeping realignment to better address the challenges ahead.” The firm’s in a troublesome spot. It makes good and progressive telephones, however simply appear to make a dent in a crowded mobile trade.
So the Korean telephone maker is doing what any struggling firm would — shaking up its management. The aforementioned sweeping realignment contains the appointment of a new CEO of mobile — Hwang Jeong-hwan, who has been working within the firm’s R&D division for quite a lot of years, having labored on LG’s earliest smartphones. The firm’s additionally getting a new CTO, Park Il-pyung, who served in that function at Harman and extra just lately labored as the top of LG’s Software Center.
But the corporate has discovered that selling product individuals isn’t sufficient. LG’s additionally altering issues up on the communications aspect, selling its VP of equipment advertising and marketing to go of its Global Marketing Center. After all, there does appear to be a significant low cost on that aspect, given the standard of smartphones LG is producing, with out a lot in the best way of outcomes.
As we famous simply final month, the corporate has solely posted a single worthwhile quarter up to now two years. Over the summer season, it admitted that its G6 flagship wasn’t promoting in addition to it had hoped/anticipated. The firm chalked the “challenging” monetary quarter up to “weaker than expected premium smartphone sales and increase in component costs.” There’s that pesky “challenging” phrase once more.
LG must discover a option to rebrand itself that may assist the corporate stand out in a area dominated by the likes of Samsung and Apple — comparable struggles which have confronted fellow second rung Android producers like HTC. The information additionally discover the corporate establishing a new B2B division, to assist increase issues past the patron aspect.